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中国企业家的澳洲"大使"紅酒
Last Updated:2017-05-26
前澳洲驻华大使芮捷锐博士现居北京,是天鹅庄红酒的明星代表人。天鹅庄集团是一家快速增长的私人企业,在中国出售的酒原产于澳洲。
Swan Wine Group last year exported 250,000 bottles of wine to China making it one of the top 10 exporters of wine to the country. Its latest success was the launch of special 1.5 litre bottles of red to celebrate the year of the Rooster.
The first batch of 15,000 bottles of Ambassador shiraz from the Barossa Valley sold well within days of its launch.
Australia's total exports of wine to China surged 40 per cent to $520 million in calendar 2016. These figures included a 53 per cent growth in the premium category, which is where Swan Wine Group products are priced.
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